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| Tell customers what you want them to do next. "Call now for today's best price" or "Call to make sure this vehicle is still available" or "Now that you found the right car, call to make an appointment for a Test Drive." Use descriptive words instead of the old abbreviations, such as P/S, A/C or S/R. Tell readers "the Air Conditioning blows ice cold. Anti-Lock Disc Brakes give this family sedan stopping power in all kinds of weather." With Internet Advertising, there is plenty of space to tell a story about each vehicle. Most importantly -- RELIABILITY is the Internet shopper's major concern. Spell out dealership reliability and vehicle reliability in every listing. Tell customers about "state inspections, warranties and CarFax Reports." A helpful and informative website will reinforce customer awareness of dealership reliability. | ||||||||||||||||||||||||||||||||||||||||||||||
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